REAP Pro
Founder: Sean Krejci · HQ: San Diego, California
WealthTech · PropTech · AI
AI powered real estate intelligence for financial advisors: closing the blind spot on the largest asset category most households hold, and unlocking 20% additional AUM in the process.
+20%
Additional AUM uncovered per advisor
70%
Advisor blind spot on client real estate
Hours
Manual review compressed into minutes
The Challenge
Over 70% of financial advisors work without accurate client real estate information, relying on outdated valuations or hand typed estimates. Real estate is often the largest single asset a household holds: yet it sits outside the systems advisors trust for equities, fixed income, and planning. Every household review requires hours of manual property analysis in spreadsheets. The category needed a system that treats real estate as a first class investment.
“We want to give advisors access to a broader financial picture that includes one of the largest asset categories many households hold today.”Sean Krejci, Founder · REAP Pro
What We Built
A unified AI powered real estate intelligence platform for advisory firms, built on a Neo4j knowledge graph. REAP Pro automates data integration, refreshes property information in real time, surfaces household level portfolio views, and runs the analytics advisors already use for equities: IRR, NOI, historical growth patterns, forecasting: but for real estate. The household dashboards and analytics are powered by that same graph, connecting each property, liability, and market data point into one queryable household picture. Graph algorithms do the heavy lifting underneath: Louvain community detection clusters related properties, PageRank surfaces the highest value assets in a household, and Dijkstra pathfinding optimizes across wealth scenarios. Consent based workflow keeps it compliant from day one.
Automated data integration
Client real estate, liability, and market data flow in automatically: no manual spreadsheet entry, no stale numbers.
Real time accuracy
Always current property information with automated updates from verified data sources: the number on the dashboard is the number today.
Household dashboards
Primary residences, vacation homes, and investment properties alongside mortgage balances, equity positions, and net worth roll ups: assembled from the underlying knowledge graph.
Interactive visualizations
Explore valuation changes, projected scenarios, and market trends without leaving the advisor workflow.
Advanced analytics
IRR on properties, NOI on investment real estate, and side by side comparison against broader financial goals: queried directly from the graph, not stale spreadsheet exports.
Consent based workflow
Clients authorize data access with minimal friction; advisors get a continuously updated view: fully compliant.
Outcome
REAP Pro launched publicly on May 19, 2026 with launch coverage in Business Insider (Markets), ValiantCEO, CEO Monthly, and international press across Taiwan and Hong Kong. Early advisors using the platform uncover 20% additional AUM across their books: millions in hidden AUM across a typical practice, money that was always there, just invisible without the right tool. The AI overlay for lending guidelines, property analysis, and planning support is on the near term roadmap.
“Since implementing REAP Pro, I’ve uncovered millions in additional AUM I didn’t know existed.”Chris A., Financial Advisor
Quick facts
Company
REAP Pro
Website
reappro.co
HQ
San Diego, California
Launched
May 19, 2026
Founder
Sean Krejci
Category
WealthTech · PropTech · AI
Architecture
Neo4j knowledge graph
Target buyers
Financial advisors & wealth firms
Tagline
“Build Lasting Client Trust. Win New Clients. Grow AUM.”
Build the next one
Same team, same standard: for your WealthTech, PropTech, or AI platform.
Schedule a callMarket thesis
The 70% blind spot.
For a category that dominates household net worth, real estate has stayed stubbornly outside the advisor stack. REAP Pro exists to fix that: and the number that opens every conversation with an RIA is the same: 20% additional AUM sitting in plain sight.
Founder's insight
Sean Krejci and team ran the manual playbook themselves for years: hand modeling properties in spreadsheets, spending several hours per household review. REAP Pro is the tool they wished existed when they were on the advisor side of the desk.
Founder
Advisor turned operator turned founder.
Sean Krejci
Founder · REAP Pro
Sean is a financial advisor and entrepreneur with years of hands on advisory and mortgage industry experience. When he assumed responsibility for an established client base, he saw first hand that advisors were guiding clients through major financial decisions with limited visibility into real estate: often the largest share of household wealth. The systems his peers relied on for equities and fixed income simply didn't exist for real estate. REAP Pro is the tool he built to close that gap for the entire category.
Launch coverage
Business Insider to Taipei: the launch cleared the news cycle.
Business Insider (Markets)
Launch feature · May 19, 2026
“REAP Pro Launches to Support Modern Financial Advisors Through AI Powered Real Estate Intelligence.”
ValiantCEO
Founder interview · May 22, 2026
“REAP Pro Founder Sean Krejci on the Importance of Bringing Real Estate Intelligence Into Modern Wealth Planning.”
CEO Monthly
Founder interview · May 22, 2026
“Sean Krejci on why real estate (the largest asset category many households hold) has stayed outside the systems advisors rely on most.”
Yahoo 股市 (Taiwan)
International launch coverage · May 20, 2026
“REAP Pro 推 AI 房產平台 助金融顧問掌握客戶資產全貌: REAP Pro launches AI property platform to help financial advisors see the full client asset picture.”
PChome Online 股市
International launch coverage · May 20, 2026
“AI powered real estate intelligence takes an entirely new approach to household wealth visibility.”
商傳媒 (Sun Media)
Launch coverage · May 20, 2026
“REAP Pro closes a persistent information gap in wealth management with a unified platform built specifically for advisory firms.”
On the roadmap
Ship the data first. Layer the AI second.
The launch shipped the trustworthy data platform. The AI overlay is next: grounded in the same real time real estate ledger, so it can act with the same integrity advisors already trust the numbers to have.
Next 1
AI overlay
Advisor copilot trained on lending guidelines, property analysis, and planning support: the same category defining AI thesis that made REAP Pro launch worthy in the first place.
Next 2
Expanded automation
Deeper household asset insights and workflow automation across the wealth management stack: freeing advisors from manual review entirely.
Lessons for enterprise, brands, scaleups & VC backed founders
Why the launch landed.
01
Name the blind spot
REAP Pro didn't pitch 'another advisor tool.' It named the exact gap (70% of advisors work with inaccurate client real estate data) and made that number the whole marketing.
02
Quantify the upside
'20% additional AUM uncovered' is a number every RIA can multiply against their book. When the pitch converts to dollars in the buyer's head, the demo request writes itself.
03
Consent is a feature, not a footnote
In regulated verticals, compliance first is a growth channel. A consent based workflow removed the biggest procurement objection before it was raised.
04
Ship the platform, sequence the AI
The launch shipped the data platform first; the AI overlay is publicly on the roadmap. Prioritizing trustworthy data before autonomous action is exactly the pattern enterprise buyers want to see.
More case studies
Same team, more categories in production.
RYVYL
NASDAQ payments platform
Formerly GreenBox POS. Multi currency acquiring, real time settlement, treasury dashboards: engineered to a $43.5M NASDAQ IPO in 2021.
The Sufferfest
Consumer SaaS · Acquired
Napkin to acquisition consumer platform. $20M+ revenue, 70+ countries, 125,000+ community: acquired by Wahoo Fitness in 2019.
SAFER
GovTech · Patented biometric
World's first biometric activated personal emergency alert system. Patented Jan 2017, beta tested with U.S. police departments.
PACE Racing
AI sports analytics · 25 year archive
AI powered thoroughbred racing analytics. Entity resolution across 3 providers, AI video frame analysis, predictive modelling, and sectional analysis from 25 Hz GPS telemetry across a 25 year archive.
Polo Platform
USPA / HPA · AI sports analytics
AI powered match operations: video frame analysis, team and player analytics, predictive modelling, and MP4 to HLS pipeline with frame accurate seeking. Two governing bodies, one platform.
CaptureProof
AI health · Patented · $6.15M raised
AI driven visual health platform: Smart Medical Camera turning any smartphone into a clinical imaging device. 3 patents, 8+ awards including MedTech Breakthrough.
Saleem
HealthTech · 50K+ downloads · Iraq
Home healthcare marketplace for Iraq: doctor visits, nursing, physiotherapy, lab tests at your door. Arabic first, cross platform, Zain Great Idea Top Innovator.
Launching a WealthTech, PropTech, or AI platform?
Launch the product the market cites for years.
30 minutes with the team that's shipped Business Insider featured launches, NASDAQ listed fintech, patented GovTech, and a $20M acquisition consumer SaaS.